As of January 2024, over 5 million clips have been featured with an average 30% monthly adoption rate.
Fast Follow Results
Creators, editors, and authorized moderators will be able to mark their newly made clip as featured before publishing it.
03 Clip Creation
The new setting automatically features newly created clips for creators and their editors. Additionally, they can grant the same permission to their moderators.
02 Clip Settings
For the first launch, creators could only feature clips by a multi-step selection and confirmation process. Adding this new icon helps creators quickly feature individual clips and provides a clear visual indicator of the clip type at a glance.
01 Feature Icon
9%
Heard of it, but didn’t use
25%
Featured clips in the first month
66%
Post-launch, we had usage funnel results from observing 477 creators.
Launch Results
Creators can easily organize their clips using the new filtering and sorting options, allowing them to filter clips by type and creation date.
Filter & Sort
Creators can now use the checkbox to feature clips on top of deleting them.
Featuring Clips
Launch Designs
⛔
Smaller creators worry that removing the clip limit would give larger creators an advantage in discovery.
👀
New sorting and filtering tools make it easier for creators to sort through a large pile of clips.
🎬
Findings
There was pushback against the idea since checkboxes already existed in the manager and it allowed creators to pin multiple clips at once. We also removed the clip limit and introduced new filtering and sorting options to improve discoverability. With these updates, we conducted UXR interviews with creators to gather feedback before finalizing the design.
UXR Interviews
Originally, there was a limit of featuring only 20 clips. My initial idea was to use icon buttons to quickly pin and unpin clips, making it easy to distinguish different types of clips at a glance.
Initial Idea
Designs
Competitive Analysis
Creators can manage clips from past streams and clips they've made through the Clip Manager page in the Creator Dashboard. However, only about 1% of creators used it regularly because its outdated features made it difficult to navigate. Instead, creators preferred downloading their clips directly from their channel page after a stream.
Getting Started
✅ Create a tool for creators to handpick the clips they’d like to share on their channel.
Goals
Unfavorable clips of a creator’s livestream could go viral and potentially misrepresent their channel, and be harassing, harmful, or embarrassing.
Problem
Tool
Team
Timeline
Creators can choose to feature their clips on discovery surfaces across Twitch.
Featured Clips
Fast Follows
Not only were many creators unaware of this tool, but a lot also didn’t understand how to use it or why it was important. Many experienced decision paralysis because they had overwhelming amounts of clips in their manager. Creators found that using the checkboxes to feature clips was confusing and suggested using an icon instead.